January 2012
Happy New Year! The last quarter of 2011 proved a busy one for Graffects with some super fun projects that came our way. In October, we once again teamed up with The Weather Channel for the Epic Sweepstakes contest, producing a promo calling for nominations for hometown heroes that battled the weather and came to the rescue of their communities. Also in October, Graffects collaborated on the repackaging of the Fox40 News affiliate in Jackson, Mississippi animating much of the on-air look of the channel. Graffects combined newly designed 2d and 3d elements into existing packaging to create a new brand feel for the all franchises, billboards, over the shoulder, Weather and Breaking News packages.
In November we teamed up with PlayOn! Sports, the nation's premiere high school sports media company, to produce a sizzle reel highlighting the company's solid spot in the marketplace as the largest rights holder, producer and distributer of high school sports content, across TV, Internet and Streaming Enabled Devices. December found us on a month long series of spots for the Frederick/Swanston agency for a new product being unveiled by Verifone as part of their "Re-Imagine" campaign. The entire project, all 5 pieces totaling over 5 mins of run time, was entirely CG and produced by Graffects, and mixed at Soundbyte, Inc. The spots will debut in mid January at the industry trade show and run virally thereafter. Check out our homepage for the latest work!
Summer 2011
We've been mixing it up this Summer with a solid mix of Flash character animation, strong CG driven projects, corporate videos and old fashioned 2d motion graphics. The Frederick/Swanston agency was working with technology giant, Verifone, to help launch their new NFC technology in the marketplace. Graffects completed 4, wall to wall graphics pieces, sound designed by Soundbyte Inc, to unveil at the national trade show. The Weather Channel asked us to design and composite :30 spots for their Extreme Weather Week series, a topical directly geared towards all the extreme weather conditions the country has experienced in 2011. Continuing our ongoing relationship with Spots Films and Jack's Family Restaurants, Graffects has begun designing the new look for their new live action campaign, to air beginning in August. In the works is a series of spots involving a sponsorship promotion between the University of Georgia and a regional merchant, that will be entirely Flash (character) animated. Character development is well underway!
January 2011
Graffects starts the year off with some great projects on the table. Spots Films has hired Graffects to design, composite and animate 12 new spots for the Jack's Family Restaurants chain. The chain is coming off a successful 2010, 50th Anniversary campaign and continues to build on it's well know brand.The spots will contain live action product footage and fast-paced graphics.
February 2011
Graffects works with Go! Productions on a 2:00, wall-to-wall graphics campaign, highlighting a new internal social media campaign, for a client rollout at it's annual sales meeting. The piece will combine footage shot on a Sony EX-3 camera, with graphics tracked and composited into the piece in After Effects.
February 2010
Fourth quarter 2009 and first quarter 2010 have seen many great projects come through the doors at Graffects. Teaming up once again with RIOT Atlanta, Graffects created an all graphic spot for the Toyotanomics Sales Event and type treatments for their Camry, "Single" spot. The Weather Channel called upon Graffects to create an entire package and promo design for The Weather Files, an original series pilot. And, continuing a long and gratifying relationship with Gospel Music Channel, Graffects was asked to create the 3d version of their new logo, to be used all over the network. The new logo, an ellipse with the letters GMC is the first redesign of the logo, since the channel was launched. Also in January, an all graphic Open for The Gaither Gospel Hour program, a staple of Sunday Morning programming on the network was redesigned and launched to much praise.
In progress: Graffects and Spots Films are working on a live action series of commercials for Jack's Burgers, a southeastern fast food chain, looking to spark up some attention with a soon-to-be-released new burger and some cleverly written spots. Stay tuned for those.
September 2009
Graffects launches new Final Cut Pro Edit Suite. In an effort to offer more turnkey options to our clients and to the agency and production community in Atlanta, the FCP Suite offers an X-Serve RAID, a TVLogic XVM Series HD/SD Grade 1 LCD Monitor, Digi-Beta deck and is available with or without an editor for the day or for block booking. Call for more details.
Graffects teams up with The Weather Channel and NBC Universal to design and animate a sponsored promo for Al Roker and Dunkin Donuts, entitled, "Wake Up With Al." The spot, which is entirely graphics driven, was done entirely in-house and is a combination of Cinema 4d and After Effects.
Jam Edit and BBDO called upon Graffects to design and animate endpages and various graphic elements for the new Georgia Lottery campaign, "Sit and Win." Three spots were produced for the campaign.
July 2009
Graffects begins logo and website design of new Greek themed website, offering humorous t-shirt designs marketed towards the Greek and Greek-American communities. The site will offer all kinds of apparel, from t-shirts, hoodies, hats and children's wear to one-off customizeable shirts that the visitor can create him/herself at a reasonable cost.
June 2009
Graffects completes the live action green screen shoot and composite of the new open for Gospel Music Channel's Family Friday Nights block and packaging, hosted by industry heavy hitter, Rebecca St. James.
Cartoon Network's Adult Swim asked Graffects to create a series of sponosored promo's for it's "National Campaign", incorporating a fictional holiday, with the release of a particular product. The initial campaigns involved Sony Playstation's "Infamous" and the relaese of "My Bloody Valentine" on BluRay and DVD.
May 2009
Adult Swim teams up with Graffects again, for a new series of sponsored promos beginning with the ever-popular National Escargot Day, and ending with a push to the launch date of the new My Bloody Valentine release on Blu-Ray. In 2008, Graffects and Adult Swim also produced a sponsored promo for a "viewer selected night of programming," sponsored by Burger King.
Atlanta-based Shaw Science Partners turned to Graffects for the design and creation of an all virtual HD set, for their new series of modules on "The Impact of Insomnia on the Healthcare System." The 4 module series includes a host shot on green screen and a moderator on a pop-up set. The virtual host will interact with 3d CGI imagery and statistics in a seamless manner.
Graffects continues it's strong relationship with Gospel Music Channel creating new package design and live action Open for an entirely new night's block of programming to be announced soon. The live action Open will include character interaction with on-set practicals, while the packaging includes a mix of live action and all-graphic 3d elements, created to match the look of the live action.
April 2008
Gospel Music Channel hires Graffects to create their first-ever, On-Air MPK packaging for the 40th Annual Dove Awards, live on the network April 23rd, 8p. Talent was green screened and directed towards a future generated CG plate, featuring tune-in.
Sparks Grove hires Graffects for a :30, all graphic viral video for the Arby's homepage. The video promoting the 3 new flavors of their Roastburger, integrated current print-related branding, for a cohesive look throughout their campaign.
March 2009
The Weather Channel brings Graffects on the team to create graphics and packaging for a network sizzle piece, touting the network's in studio, on location and ever present eye on the weather with their long standing resources and new strength of parent network NBC Universal.
Graffects continues it's ongoing relationship with Cartoon Network, creating graphics for their after school block of programming, including the ever-popular, "Shirts and Skins Dude, Squid Math, Super Intense Safety Patrol and The Fartriloquist."
Freelance Producer Arnie Blum, formerly of Interpublic, brings Graffects onboard for packaging design of a promotional video for Kiawah Development Partners, promoting the island's beauty, environmental awareness and standard of living.
TLC and Wolff Bros Post also bring Graffects a request for and all HD sposored promo graphics package for Juicy Juicy in conjunction with their popular program, John and Kate, Plus Eight. Look for it in May.
February 2009
Graffects was once again called upon by Gospel Music Channel to create the 2009 BMI Trailblazer Awards packaging for for the annual event.
December 2008
Gospel Music Channel hires Graffects to help brand the channel, "America's Christmas Channel." The extensive packaging included CG elements and After Effects.